Reviewers largely see Instagram as a strong visual platform for sharing photos, Stories, and especially Reels, with broad use in community building, personal updates, branding, and sales. Many praise its intuitive design, discovery tools, and business features like ads, insights, shopping, and cross-posting. The main complaints are familiar: shifting algorithms that hurt reach, too many ads and creator promotions, weak web use, limited scheduling and editing, and poor support for account recovery or harassment. Makers of
AdAnt AI also point to Instagram’s central role in studying high-performing Reels.